Politics

Twitter about Italy: football, wine, Capri and Berlusconi

A study of eight million tweets showed what foreigners are talking about when it comes to Italy. From tourism to politics.

Balotelli (Italian footballer - approx. the author), Capri island, Berlusconi and pizza: such Italy is seen by foreigners in a line of 140 characters. On Twitter, the world talks about Italy, and the most talked about topic is sports (40% of utterances), followed by tourism (15%) and politics (8%). These conclusions were reached by specialists at Almawave (an Italian innovative consulting company providing services in the field of marketing and business analysis), having conducted a study based on the Italia nel mondo project and having studied about 7.8 million citations in October in English, French, German, Spanish, Portuguese and Italian.

There were some surprises. For example, Lucca became the city most often mentioned in quotes, thanks to the festival of cartoons. Queen of cooking recognized pizza (finally "orphaned" from the mafia and mandolin). Coffee, nutella, and truffles also snatched their bit of digital fame. As for wine, the number of “tweets” about Chianti is at least twice the number of references to any other alcoholic beverages. Among the attractions, the Colosseum leads, and the Duomo of Milan is ahead of St. Peter's Basilica in the Vatican. Speaking of politics, foreigners use only two words: Silvio and Berlusconi. In Italy itself, of course, Matteo Renzi is raging (a popular Italian politician, the mayor of Florence - approx. the author), however, apparently, his fame did not cross the Alps, not to mention the ocean.

Another hot topic of discussion among Italians is the specter of a government crisis in the country, as well as the confidence placed in Parliament by Prime Minister Enrico Letta in October.

The largest number of quotes about Italy is recorded in English (42% of the total), followed by Italian (32%), Spanish (18%), French (5%), Portuguese (2%), while discussions in German found only in 1% of cases. And then we are talking about the "scolding" arranged by Angela Merkel regarding spending budget funds, or about the Chancellor's Easter holidays on Ischia Island. That is, in Germany, via Twitter, they discuss either Italian tourism (25% of all statements in German) or Italian politics (21%).

In social networks, foreigners are also actively discussing what does NOT work in Italy. An analysis of Twitter showed that tourists in Italy regularly face the problem of cloning credit cards, as well as the difficulty in booking hotels online.

Monuments and sights - especially Roman ones - are often described by the word "collapsing," but the Spanish-speaking population is still more concerned about rising prices. If we talk about sports, then the main topic of discussion is, of course, football.

"The study used Big Data analysis - a series of valuable and effective tools and techniques that allow you to make a" cast "of the moment," explains Valeria Sandei, director of Almawave. Of course, on the basis of Twitter alone it is impossible to judge a population.

But social networks "reflect the world in reality and in motion, offer keys for unexpected ideas and allow you to make predictions for the future."

Watch the video: Alaine & Dre Island - Like A Drum - November 2015 (November 2024).

Popular Posts

Category Politics, Next Article

Museum of Health
Germany

Museum of Health

With the help of numerous models, the Museum of Hygiene can explore the human anatomy, physiology, sexual biology, AIDS prevention and medical equipment. Hygiene Museum The Dresden Health Museum or the Deutsches Hygiene-Museum is a unique scientific institution. At different times, it was used to promote hygiene and to spread Nazi ideas about mass sterilization and the inadmissibility of interracial marriages.
Read More
Sculpture park
Germany

Sculpture park

Visit the sculpture park and make up your mind about it. This place is interesting, ambiguous. Modern sculptors consider the park a platform for self-expression. Sculpture Park, photo mitue Sculpture Park (Skulpturenpark Köln) is a spacious green park in Cologne, located on the banks of the Rhine, near the zoo.
Read More
Feast of the abdomen. Traditional bavarian cuisine
Germany

Feast of the abdomen. Traditional bavarian cuisine

In Bavaria, a tourist will never have problems with food. There are many gastronomic establishments here, they are very diverse. Among them you can find unified chain cafes such as McDonald's, eateries with national cuisine, expensive restaurants. There are food service areas that are fully owned by individual diasporas.
Read More
Nightlife on the Ringstrasse
Germany

Nightlife on the Ringstrasse

The ring road area comes to life in the evenings when people gather in bars, clubs and restaurants. Cologne residents do this almost daily. The ring road area comes to life in the evenings when people gather in bars, clubs and restaurants. Cologne residents do this almost daily. Here you can find the most fashionable and largest restaurant bars, with live music and a great atmosphere.
Read More